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    Global Marketing Management Study Set 3
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    Exam 19: Global Marketing and the Internet
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    In Some Countries, Customers Might Resent Having the Human Element
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In Some Countries, Customers Might Resent Having the Human Element

Question 41

Question 41

Multiple Choice

In some countries, customers might resent having the human element removed from the service encounter because of:


A) cultural factors.
B) national factors.
C) technology factors.
D) consumption factors.
E) international factors.

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