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  3. Study Set
    Global Marketing Management Study Set 3
  4. Exam
    Exam 17: Planning, Organization, and Control of Global Marketing Operations
  5. Question
    Top-Down Strategic Planning Is Based on a _____ Approach
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Top-Down Strategic Planning Is Based on a _____ Approach

Question 11

Question 11

Multiple Choice

Top-down strategic planning is based on a _____ approach.


A) decentralized
B) centralized
C) regional
D) globalized
E) local

Correct Answer:

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