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    Global Marketing Management Study Set 3
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    Exam 17: Planning, Organization, and Control of Global Marketing Operations
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    A Recent Survey of Large Multinational Corporations Found That Pure
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A Recent Survey of Large Multinational Corporations Found That Pure

Question 42

Question 42

Multiple Choice

A recent survey of large multinational corporations found that pure _____ planning was most popular (used by 66 percent of the companies surveyed) .


A) bottom-up
B) top-down
C) strategic
D) long-term
E) short-term

Correct Answer:

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