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    Global Marketing Management Study Set 3
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    Exam 17: Planning, Organization, and Control of Global Marketing Operations
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    Global Brand Manager Positions Are Created When Top Management Lacks
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Global Brand Manager Positions Are Created When Top Management Lacks

Question 96

Question 96

Multiple Choice

Global brand manager positions are created when top management lacks _____ expertise:


A) high-tech
B) human resources
C) operational
D) manufacturing
E) marketing

Correct Answer:

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