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    Exam 17: Planning, Organization, and Control of Global Marketing Operations
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    The First Step in Any Control Process Should Be To
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The First Step in Any Control Process Should Be To

Question 23

Question 23

Multiple Choice

The first step in any control process should be to:


A) clearly establish rewards and punishments.
B) set standards (metrics) .
C) set controls.
D) set monitoring mechanisms.
E) establish who the controller is.

Correct Answer:

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