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The Pricing of Clinique Makeup, Which Is Considerably Higher Than

Question 94

Multiple Choice

The pricing of Clinique makeup, which is considerably higher than brands such as Cover Girl, Revlon, and Maybelline, is used to communicate ____, which is the company's primary pricing objective.


A) market share
B) product quality
C) status quo
D) profitability
E) cash flow

Correct Answer:

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