Multiple Choice
The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ____, where ____ prices are often used to _____.
A) odd-even pricing; even; give a product an upscale or exclusive image
B) odd-even pricing; odd; show customers products are priced based on tradition
C) prestige; premium; give a product an upscale or exclusive image
D) prestige; even; make it easier for consumers to compare
E) odd-even; even; facilitate comparison to competitors' prices
Correct Answer:
Verified
Correct Answer:
Verified
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