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If Kroger Food Stores Advertise 2-Liter Bottles of Pepsi for 89

Question 7

Multiple Choice

If Kroger food stores advertise 2-liter bottles of Pepsi for 89 cents to generate store traffic so that shoppers will purchase other items at regular prices, the grocer is using


A) reference pricing.
B) a price leader.
C) special-event pricing.
D) comparison discounting.
E) professional pricing.

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