You Are the Marketing Manager for a Multistate Auto Dealership

Multiple Choice

You are the marketing manager for a multistate auto dealership in the southeast United States. It is that time of year when your fleet of autos goes through a major model year change. You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos.
Which of the following pricing strategies will you use to facilitate this model year change?

A) Negotiated pricing
B) Secondary-market pricing
C) Differential pricing
D) Random discounting
E) Periodic discounting