In Its Advertisement, Timberland Gives a Close-Up of One of Its

Multiple Choice

In its advertisement, Timberland gives a close-up of one of its boots to show its fine craftsmanship. At the bottom of the advertisement is "Est. 1973," followed by the phrase "Best Then. Better Now." What type of pricing strategy is Timberland most likely to use with this ad?

A) Survival
B) Return on investment
C) Market share
D) Cash flow
E) Product quality