Gavin Is Trying to Come Up with a Pricing Strategy

Multiple Choice

Gavin is trying to come up with a pricing strategy for his store. He greatly admires Walmart and is considering adopting an everyday low price strategy. However, he is concerned because he believes that consumers might then view his products as being of low quality. At what stage of the process is Gavin currently at as he is trying to establish prices?

A) Step 1: Development of pricing objectives
B) Step 2: Assessment of the target market's evaluation of price
C) Step 3: Assessment of competitor's prices
D) Step 4: Selection of a basis for pricing
E) Step 5: Determination of a specific price