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With _____, the Key Elements (E

Question 11

Multiple Choice

With _____, the key elements (e.g., the theme, core values, and slogan) of the advertisements are the same across countries.However, some flexibility is allowed for language (e.g., local voice-over) and cultural barriers.


A) export advertising
B) laissez faire approach
C) DIY advertising
D) centralized advertising
E) prototype standardization

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