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With _____, Headquarters Spells Out Guidelines on the Positioning Theme

Question 17

Multiple Choice

With _____, headquarters spells out guidelines on the positioning theme (platform) and the brand identity to be used in the ads.Worldwide brand values are mapped out centrally.Responsibility for the execution, however, is left largely to the local affiliates and/or ad agencies.


A) export advertising
B) laissez faire approach
C) DIY advertising
D) centralized advertising
E) concept cooperation

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