Multiple Choice
A _____ program goes one step further since it is a system of active promotional management that strategically coordinates global communications in all of its component parts both horizontally (country-level) and vertically (promotion tools) .
A) vertical communications
B) horizontal communications
C) globally integrated marketing communications
D) global communications
E) synergistic communications
Correct Answer:
Verified
Correct Answer:
Verified
Q18: Another term to describe the portfolio of
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