True/False
The Swiss luxury watchmaker TAG Heuer used the tag line "Don't crack under pressure" without translating it in each of its markets.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q75: Language barriers can occur through translation problems.If
Q76: Of the factors encouraging companies to standardize
Q77: List and discuss the major challenges faced
Q78: With respect to budget forms for advertising,
Q79: When screening ad agencies, all of the
Q81: Some types of promotions (e.g., sweepstakes) may
Q82: Export advertising delivers all the benefits of
Q83: Language is not a major barrier in
Q84: In international marketing, numerous promotional efforts misfire
Q85: Ad regulations governing the advertising of cigarettes