In the Australian Market, Rather Than Manufacturing Disposable Diapers, Procter

Multiple Choice

In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G.Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia.This is an example of improper:

A) global policy decisions.
B) pricing decisions.
C) brand policy decisions.
D) product policy decisions.
E) company policy decisions.