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    Global Marketing Management Study Set 3
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    Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets
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    _____ Means Offering a Uniform Product on a Regional or Worldwide
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_____ Means Offering a Uniform Product on a Regional or Worldwide

Question 49

Question 49

Multiple Choice

_____ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards) .


A) Customization
B) Standardization
C) Miniaturization
D) Assimilation
E) Marginalization

Correct Answer:

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