Multiple Choice
One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ approach consists of developing a mostly uniform core-product/platform and then adding attachments that match local market needs.
A) core-product
B) uniform commercial code
C) die-casting
D) modular
E) PRIZM
Correct Answer:
Verified
Correct Answer:
Verified
Q4: In some categories, consumers search for the
Q5: Truly global innovators are called:<br>A)metanational innovators.<br>B)delta innovators.<br>C)beta
Q6: Geographic proximity of the company's knowledge center
Q7: Consumer acceptance is greater when the product
Q8: Test marketing is considered a critical step
Q10: Multinationals increasingly develop products in an emerging
Q11: A _ country is where a product
Q12: Overstandardization is a risk of the core-product
Q13: Starbucks expects China to become its biggest
Q14: The lead country is where the product