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  3. Study Set
    Global Marketing Management Study Set 3
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    Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets
  5. Question
    In General, the Adoption of New Products Is Driven by Individual
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In General, the Adoption of New Products Is Driven by Individual

Question 15

Question 15

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In general, the adoption of new products is driven by individual differences, personal influences, and product characteristics.

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