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  3. Study Set
    Global Marketing Management Study Set 3
  4. Exam
    Exam 7: Global Segmentation and Positioning
  5. Question
    _____ Plays a Major Role in Global Marketing Research
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_____ Plays a Major Role in Global Marketing Research

Question 24

Question 24

Multiple Choice

_____ plays a major role in global marketing research.


A) Business segmentation
B) Quality segmentation
C) Firm segmentation
D) Country screening
E) Local segmentation

Correct Answer:

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