Multiple Choice
A persistent problem faced by international marketers is how to strike the balance between standardization and customization.Using international marketing segmentation to shed some light on this issue would be an example of which of the following reasons why international marketers implement international market segmentation?
A) country screening.
B) marketing mix policy.
C) global market research.
D) positioning strategy.
E) entry decisions.
Correct Answer:
Verified
Correct Answer:
Verified
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