True/False
Many firms position a brand that is mainstream in its home market as a premium brand in their overseas markets, thereby targeting a narrower segment that is willing to pay a premium for imports.
Correct Answer:
Verified
Correct Answer:
Verified
Q51: Very rarely do _ themes work globally.<br>A)positioning<br>B)psychograhic<br>C)demographic<br>D)geographic<br>E)segmentation
Q52: If in exchange for a dental checkup,
Q53: Countries where a company has high competitive
Q54: A special case where universal positioning clearly
Q55: One segment that marketers often overlook is
Q57: When only one segmentation variable is used,
Q58: GCCP stands for global consumer culture protocol.
Q59: The _ tells us whether or not
Q60: The first step in doing international market
Q61: Emotional appeals (e.g.lifestyle positioning) are usually difficult