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Chris Purchased a 21-Speed Road Bike for $1,000 but Found

Question 55

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Chris purchased a 21-speed road bike for $1,000 but found after a couple of weeks that he did not ride it as often as he thought he would, so he decided to sell it. He listed the bike on a local bike selling website and received several offers less than $1,000, but he refuses to sell for less than what he paid for it. This is an example of _____.


A) sunk cost fallacy
B) time inconsistency
C) falling prey to framing effects
D) overconfidence

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