Ambrosio, a Marketing Executive, Distributes Samples of a New Detergent

Multiple Choice

Ambrosio, a marketing executive, distributes samples of a new detergent to prospective buyers and requests them to voice their thoughts as they use the product. This is an example of ________.

A) information surveys
B) focus groups
C) heuristic surveys
D) interruption interviews
E) think-aloud protocols