Professor Price Is Concerned About the Drinking Habits of His

Multiple Choice

Professor Price is concerned about the drinking habits of his students. He knows that many of them drink to get drunk at least twice a week. He decides to give them a substance abuse lecture but is unsure whether or not he should mention safe ways to drink or merely focus on instilling fear in them about drinking at all. After reviewing the past research he decides that a more effective way to persuade the students is ______________.

A) systematic desensitization to alcohol messages
B) focusing on heightening their fear
C) instilling fear in addition to good information about "what to do"
D) the peripheral route to persuasion