Multiple Choice
A new ad for breakfast cereal features famous sports figures who are shown eating the cereal. Obviously, the ad company is trying to influence you by using
A) the peripheral route to persuasion
B) the central route to persuasion
C) the door-in-the-face technique
D) a self-serving bias
E) the primacy effect
Correct Answer:

Verified
Correct Answer:
Verified
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