When She First Hears a Particular Song on the Radio

Multiple Choice

When she first hears a particular song on the radio, Madelaine hates it. A lot of other people like it, though, and the song is played often, so whether she wants to or not, Madelaine hears it over and over. One day she realizes that she actually kind of likes the song. She tells a friend that the song has grown on her. Madelaine's feelings about the song changed, due to the

A) social penetration theory.
B) social exchange theory.
C) mere exposure effect.
D) social facilitation effect.
E) incidental processing effect.