Mitch Has Been Asked to Develop a New Product to Serve

Multiple Choice

Mitch has been asked to develop a new product to serve an unmet need in American culture. He has several ideas, but none of them are quite right. Mitch's friend finally suggests that Mitch "sleep on it." Mitch agrees, and spends the remainder of the weekend thinking about other things. On Monday morning, Mitch looks over his notes and realizes the solution to his problem. The period of time in which Mitch let his subconscious work on the problem is referred to as

A) incubation.
B) generativity.
C) representativeness.
D) functional fixedness.
E) cognitive repurposing.