Which of the Following Is Most Accurate Regarding Research on the Effectiveness

Multiple Choice

Which of the following is most accurate regarding research on the effectiveness that subliminal stimuli on attitudes and behaviour?

A) Subliminal stimuli are powerful and valid methods of changing attitudes and behaviour.
B) As far as consumer behaviour is concerned, persuasive stimuli above the absolute threshold are far more likely to be influential than subliminal stimuli.
C) Subliminal stimuli have no effect on desired behaviours.
D) Subliminal stimuli can influence behaviour but not attitudes.