A Local Advertising Company Wanted to Find Out What Radio

Multiple Choice

A local advertising company wanted to find out what radio station people listened to most often. So they asked various car washing companies to record what was listed as the first preset station on the radios of the cars they were servicing. This observation would be considered

A) an unobtrusive measure
B) an independent variable
C) a source of bias
D) a case study
E) a measure of reaction time