Imagine That a Large Online Retailer Wants to Test a New

Multiple Choice

Imagine that a large online retailer wants to test a new service. They decide to test it in three markets, Toronto, Vancouver, and Montreal for a short period of time to see whether it will be popular with Canadian customers. In this example, those three cities are the _____, and Canadian consumers are the _____.

A) target demographic; population
B) sample; population
C) population; sample
D) sample; target demographic
E) predictor; Outcome