You Are About to Start a Co-Op Placement with an Independent

Multiple Choice

You are about to start a co-op placement with an independent consumer electronics retailer to find ways to improve the experience of their customers. They ask you to design some surveys that will assess what thoughts customers have about their shopping experience in the store as it currently is for the ultimate purpose of understanding how they may be able to rearrange the store to improve the shopping experience. Their primary concern is therefore finding evidence-based recommendations to increase customer satisfaction so as to bring people into the store more often. What major category of research would this be considered to fall under?

A) real-world
B) basic research
C) advanced research
D) applied research
E) commercial research