Michigan Radio Is the State's Most Listened-To Public Radio Service

Multiple Choice

Michigan Radio is the state's most listened-to public radio service, attracting approximately 400,000 listeners each week. The on-air fundraiser, which ran during October 2010, generated over 7400 pledges from donors. The money raised helps pay for programming costs at the station, with membership support being the single largest source of income. The 392,600 listeners who did not call and donate can be classified as what?

A) free riders
B) marginal beneficiaries
C) rival consumers
D) rationally ignorant