Multiple Choice
CPM refers to:
A) ad rates quoted in cost per thousand impressions.
B) ad rates quoted in cost per million impressions.
C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.
Correct Answer:
Verified
Correct Answer:
Verified
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