Viral Promotion Involves

Multiple Choice

Viral promotion involves:

A) offering rebates and incentives to customers for adopting a product or service.
B) paying celebrities to use a product visibly to lure customers into unwittingly buying the product.
C) emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions.
D) leveraging a firm's customers to promote a product or service.
E) sending a pre-written set of messages to customers or prospects over time.