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  3. Study Set
    Information Systems Study Set 2
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    Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction
  5. Question
    Firms That Listen to Existing Customers and Tailor Offerings Based
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Firms That Listen to Existing Customers and Tailor Offerings Based

Question 9

Question 9

True/False

Firms that listen to existing customers and tailor offerings based on this input are far more likely to identify potentially disruptive technologies than those that experiment with products that existing customers do not demand.

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