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    Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits
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    The Netflix Customer Experience Was Always Weaker Than the In-Store
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The Netflix Customer Experience Was Always Weaker Than the In-Store

Question 59

Question 59

True/False

The Netflix customer experience was always weaker than the in-store experience of DVD rental firms, which had human staff. However, consumers were willing to overlook their dissatisfaction given Netflix's other benefits.

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