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    Information Systems Study Set 2
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    Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers
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    Which of the Following Is Not Highlighted as a Source
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Which of the Following Is Not Highlighted as a Source

Question 71

Question 71

Multiple Choice

Which of the following is not highlighted as a source of switching costs?


A) Learning costs
B) Information and data
C) Search costs
D) Viral marketing
E) Loyalty programs

Correct Answer:

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