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  3. Study Set
    Introduction to Information Systems Study Set 7
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    Exam 11: CRM and SCM
  5. Question
    Businesses Use Customer ________ to Create Highly Individualized Offers That
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Businesses Use Customer ________ to Create Highly Individualized Offers That

Question 41

Question 41

Multiple Choice

Businesses use customer ________ to create highly individualized offers that customers are more likely to accept.


A) customization
B) intimacy
C) personalization
D) virality

Correct Answer:

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