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    Computing
  3. Study Set
    Introduction to Information Systems Study Set 7
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    Exam 11: CRM and SCM
  5. Question
    ________ Is the Customer's Potential Revenue Stream Over a Number
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________ Is the Customer's Potential Revenue Stream Over a Number

Question 133

Question 133

Multiple Choice

________ is the customer's potential revenue stream over a number of years.


A) Customer churn
B) Customer life cycle
C) Lifetime value
D) Market capitalization

Correct Answer:

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