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    Computing
  3. Study Set
    Introduction to Information Systems Study Set 7
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    Exam 11: CRM and SCM
  5. Question
    The Fundamental Concept of CRM Is to Treat Different Customers
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The Fundamental Concept of CRM Is to Treat Different Customers

Question 77

Question 77

True/False

The fundamental concept of CRM is to treat different customers differently because their needs differ and their value to the company may also differ.

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