Which of the Following Statements About the Voice of the Customer

Multiple Choice

Which of the following statements about the voice of the customer is not correct?

A) The vast majority of consumers trusts peer recommendations, but only a small minority trusts advertisements.
B) Customers who "like" Walmart on Facebook are four times more likely to buy there than the average person.
C) On average, satisfied customers will tell more people on social media about their experiences than an unsatisfied customer will tell.
D) Over four out of five of consumers consult online reviews prior to their holiday purchases.