Katrina Really Likes a New Line of Microfibre Shirts That

Multiple Choice

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time. However, she has not bought any because she is concerned people might think of them as being artificial and cheap. She wants to see them being worn more pervasively before buying. Marketers would place her in the ________ category.

A) early majority
B) laggard
C) innovator
D) late majority