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    Consumer Behaviour Study Set 4
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    Exam 15: The Creation and Diffusion of Culture
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    Which of the Following Describes a Fad
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Which of the Following Describes a Fad

Question 24

Question 24

Multiple Choice

Which of the following describes a fad?


A) can be personalized
B) offers meaningful functionality
C) utilitarian
D) often adopted on impulse

Correct Answer:

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