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    Consumer Behaviour Study Set 4
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    Exam 14: Cultural Influences on Consumer Behaviour
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    Could Rituals Serve as a Segmentation Variable? Explain Your Answer
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Could Rituals Serve as a Segmentation Variable? Explain Your Answer

Question 6

Question 6

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Could rituals serve as a segmentation variable? Explain your answer, including a specific example if you believe so.

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