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    Consumer Behaviour Study Set 4
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    Exam 13: Subcultures
  5. Question
    Digital Natives Expect Brands to Engage Them in Two-Way Digital
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Digital Natives Expect Brands to Engage Them in Two-Way Digital

Question 3

Question 3

Multiple Choice

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:


A) millennials.
B) Generation X.
C) Generation Y.
D) Generation Z.

Correct Answer:

verifed

Verified

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