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    Consumer Behaviour Study Set 4
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    Exam 13: Subcultures
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    Why Should Marketers Be Interested in Baby Boomers Such as Mark
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Why Should Marketers Be Interested in Baby Boomers Such as Mark

Question 19

Question 19

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Why should marketers be interested in baby boomers such as Mark, who is a recent retiree?

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Although youth always lures advertisers,...

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