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The Proliferation of Inexpensive Counterfeit Products Threatens to Diminish the Value

Question 75

Multiple Choice

The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to stop using the brand because they don't want to be mislabelled as a lesser-status person who buys fake brands. This is known as:


A) abranding.
B) reclamation.
C) flight.
D) avoidance.

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