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    Consumer Behaviour Study Set 4
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    Exam 11: Group Influence and Social Media
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    In Group Decision-Making Contexts, What Are the Five Potential Individual
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In Group Decision-Making Contexts, What Are the Five Potential Individual

Question 114

Question 114

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In group decision-making contexts, what are the five potential individual roles involved in the purchasing decision?

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Initiator: The person who brings up the ...

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