Multiple Choice
Robert, Larry, and June formed a marketing study group. Robert was an expert in research, Larry in consumer behaviour and sociology, and June specialized in integrated marketing communications. How did each influence the study group?
A) Robert and Larry are heterophilous and June is homophilous.
B) Larry is polymorphic while Robert and June or monomorphic.
C) All three are generalized influencers as they all focus on marketing.
D) Robert, Larry, and June are monomorphic because sociology does not impact marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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